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Online Shopping Boosts Market Prospects by Ramping up Product Visibility and Reducing Costs
The U.S. sports and fitness nutrition market is estimated to grow at a compound annual growth rate (CAGR) of 3.6 percent from 2010 to 2017. The demand for sports and fitness nutrition products is increasing in the United States with growing awareness of the importance of healthy living. Consumption patterns of consumers are changing, with a slew of convenience products such as gels and power shots being unleashed. ?Sports and fitness nutrition is transitioning into a product for mainstream consumers and will continue to do so as increasing number of customers enter this market,? notes the analyst of this research service. ?E-commerce or e-portals are playing a major role in enhancing the visibility of sports and fitness nutrition products, and online shopping has helped considerably in reducing the cost of such products.? Core sports supplements such as creatine, protein powders, and amino acids still remain the favorites of professional athletes and body builders. Meal replacement products cater to mainstream consumers looking for convenient forms of health food. This category of products appeals to sports persons with high energy demands as well as to average health-conscious people. The energy and nutrition bars segment is the fastest growing among sports nutrition products.
Competition is intense in the sports and fitness nutrition market, and participants are launching custom-made products, such as nutrition bars with high-quality protein with better functionality, texture, and flavor. ?Assisting in physical recovery is the primary purpose of sports nutrition products; hence, in such products, end users expect high quality protein that can be easily digested and absorbed by the body,? says the analyst. ?Many companies are stepping up investments to roll out more value-added products that provide optimized functional and nutritional benefits and generate consumer confidence in the new products.?
Price fluctuation with varying demand for ingredients has had a significant impact on the U.S. sports and fitness nutrition market. The rising costs of raw materials along with intensifying competition puts pressure on thin margins. Apart from this, there is an overlap between different product categories, which confuses the consumers. Numerous products exist, consisting of the same form, ingredients, and benefits. Consumers are unaware of the differences between products and the advantages they confer, which leads to interchangeable use of products. Product recalls due to issues surrounding safety and efficacy have curbed market progression. Companies in the industry have to clear the negative stigma due to product recalls and build more credibility for their brands. The future direction of sports nutrition will be channeled by demographic changes, lifestyle changes, and advancements in sports nutrition science.
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Meal replacement bars
Ready to drink shakes